The annual ‘Be Bright at Night’ campaign has kicked off once again in Squamish.

The campaign sees the District of Squamish, ICBC and RCMP working together to shine the light on pedestrian safety and to remind residents to be seen during the dark winter months. According to ICBC 43% of all crashes where a pedestrian gets injured happen between October and January as visibility and conditions worsen.

Mayor Patricia Henitzman says “It’s our responsibility as drivers, as cyclists and as pedestrians to collectively reduce the risk of motor vehicle accidents involving pedestrians.” The campaign encourages cyclists and pedestrians to wear bright clothing and reflective gear when out on dark winter roads.

Collisions involving pedestrians occur most frequently between 3 pm and 6 pm during the fall and winter months, with 76% of crashes with pedestrians taking place at intersections. Approximately 1 in 5 people killed in car crashes in the province are pedestrians.

In the community’s 2016 Active Transportation Plan it was found that 90% of Squamish does not have a sidewalk, meaning pedestrians may often be found walking on the side of the road. There are 86 crossings in Squamish, 12 of which are signalized intersections – nine of those are located on Highway 99. The document also states that many bus stops are located on the side of the road with no sidewalks.

ICBC Road Safety Coordinator Harvey Kooner says; “When driving, we need to take a break from our phones, be extra alert at intersections and be ready to yield the right-of-way. When walking, we need to help drivers see us by staying focused on the road and making eye contact with drivers’.

The District of Squamish says cyclists should use lights on the front and back of their bikes, and pets should be fitted with lights or reflective accessories.

Safety reflectors are now available free of charge at the Squamish Public Library, Municipal Hall and Brennan Park Recreation Centre.


Filed under: Be Bright at Night, District of Squaimsh, ICBC, RCMP, Sea to Sky, Squamish